How should a golf cart dealership follow up with leads?

Your follow-up problem is a season problem

Most specialty dealers — golf cart, marine, RV, powersports — do 60–70% of their annual revenue in a four-to-five month window. That compresses everything. A lead you let sit for two days in April isn't just a slow lead; it's a chunk of your year walking out the door, because there are only so many buying weeks before the season ends.

During peak season your team is slammed: working the floor, doing test drives, handling service. That's exactly when inbound leads get missed, and exactly when they're most valuable.

A follow-up system that fits a dealership

• Instant first response: every call answered or returned within 60 seconds, every web inquiry texted back immediately — even at night and on weekends.
• Multi-touch sequence: most deals need several touches. A 14-day automated sequence (text, call, email) keeps the lead warm without anyone remembering to do it.
• Dead-lead revival: re-engage your old database. Most dealers find 5–15 live opportunities sitting in last year's 'no' pile on day one.
• Book into the calendar: let leads pick a test-drive or pickup time directly, with reminders, so they actually show up.

Layer it on, don't rip and replace

You don't need to swap your DMS or change how your team sells. The right system sits on top of what you already use and handles the gaps — after hours, peak-season overflow, and the persistent follow-up nobody has time for. Your salespeople keep doing what they're good at: closing warm, booked appointments instead of chasing cold ones.